How to become CO₂-negative by 2015

CONTENTS: Lecture about ICEHOTEL and our environmental programme. History, what we have achieved and where ICEHOTEL is going. An in-depth look into how environment and marketing interact. Focus on mentorship and dialogue with the visitors and their possibilities to learn from ICEHOTEL and implement this knowledge back home.

LECTURER: “Environmental Programme and Marketing”, Dan Björk

LECTURER: “Technical work”, Gävle Energi/Källmärkt (“source tagging”)