Entrepreneurship & Brand Management
CONTENTS: Lecture about ICEHOTEL entrepreneurship. The history of ICEHOTEL, ICEBAR and more. Focus on mentorship and dialogue with visitors and their possibility to learn from ICEHOTEL and implement this knowledge back home.
LECTURER: Dan Björk or Yngve Bergqvist
TIME REQUIRED: about half a day or 3 hours
AVAILABILITY: year-round upon request.
Absolut Icebar Jukkasjärvi
Photo: Ben Nilsson/Big Ben Productions
Artists: Mark Armstrong & Lena Kriström
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